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بزنس إنسايدر

يجب ألا يـُخلـَط بينها وبين Business Insiders.

Insider, previously named Business Insider (BI), is a New York City-based multinational financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider's parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom.

Insider
Business Insider Logo.svg
Front page, April 25, 2020
Front page, 19 September 2022
نوع الموقع
Financial news website
متاح فيEnglish
المقر الرئيسيNew York City, U.S.
المالكAxel Springer SE
خلقهKevin P. Ryan
المحررHenry Blodget
الوالدInsider Inc.
الموقع الإلكترونيwww.businessinsider.com
تجاريYes
أُطلِق2007; 17 years ago (2007
الوضع الحاليActive
OCLC number1076392313

Insider publishes original reporting and aggregates material from other outlets. اعتبارا من 2011, it maintained a liberal policy on the use of anonymous sources. It has also published native advertising and granted sponsors editorial control of its content. The outlet has been nominated for several awards, but has also been criticized for using factually incorrect clickbait headlines to attract viewership.

In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million),[1] implying a total valuation of $442 million.[2] In February 2021, the brand was renamed simply Insider.[3]

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History

Business Insider was launched in 2007[4] and is based in Manhattan. Founded by DoubleClick's former CEO Kevin P. Ryan, Dwight Merriman, and Henry Blodget,[5] the site began as a consolidation of industry vertical blogs, the first of them being Silicon Alley Insider (launched May 16, 2007) and Clusterstock (launched March 20, 2008).[6] In addition to providing and analyzing business news, the site aggregates news stories on various subjects.[7] It started a UK edition in November 2014,[8][9] and a Singapore bureau in September 2020.[10] BI's parent company is Insider Inc.[10]

After Axel Springer SE purchased Business Insider in 2015, a substantial portion of its staff left the company. According to a CNN report, some staff who exited complained that "traffic took precedence over enterprise reporting".[11] In 2018, staff members were asked to sign a confidentiality agreement that included a nondisparagement clause requiring them not to criticize the site during or after their employment.[12]

Early in 2020, CEO Henry Blodget convened a meeting in which he announced plans for the website to acquire 1 million subscribers, 1 billion unique visitors per month, and over 1,000 newsroom employees.[13] The parent companies of Business Insider and eMarketer merged in 2020 in connection with the proposed purchase of Axel Springer by KKR, an American private equity firm.[14] In October 2020, BI's parent company purchased a majority position in Morning Brew, a newsletter.[15]

In 2022, Insider won the Pulitzer Prize for Illustrated Reporting and Commentary, its first ever Pulitzer Prize, for its illustrated report "How I escaped a Chinese internment camp".[16][17] The piece, composed as a series of comics that told the story of one woman's experience escaping China's Uyghur genocide, was created by illustrator Fahmida Azim alongside art director Anthony Del Col, writer Josh Adams, and editor Walt Hickey.[16][18][19]


Finances

Business Insider first reported a profit in the fourth quarter of 2010.[20][21] اعتبارا من 2011, it had 45 full-time employees.[22] Its target audience at the time was limited to "investors and financial professionals".[22] In June 2012, it had 5.4 million unique visitors.[23] اعتبارا من 2013, Jeff Bezos was a Business Insider investor;[24][25] his investment company Bezos Expeditions held approximately 3 percent of the company as of its acquisition in 2015.[4]

In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million),[1] implying a total valuation of $442 million.[2]

Divisions

Business Insider operates a paid division titled BI Intelligence, established in 2013.[26]

In July 2015, Business Insider began the technology website Tech Insider, with a staff of 40 people working primarily from the company's existing New York headquarters, but originally separated from the main Business Insider newsroom.[27] However, Tech Insider was eventually folded into the Business Insider website.[28]

In October 2016, Business Insider started Markets Insider as a joint venture with Finanzen.net, another Axel Springer company.[29]

Bias, reliability, and editorial policy

Glenn Greenwald has critiqued the reliability of Business Insider, along with that of publications including The Wall Street Journal, Yahoo! News, and Slate.[30] In 2010, Business Insider falsely reported that New York Governor David Paterson was slated to resign;[31] BI had earlier reported a false story alleging that Steve Jobs experienced a heart attack.[32]

In April 2011, Blodget sent out a notice inviting publicists to "contribute directly" to Business Insider.[33] اعتبارا من سبتمبر 2011, Business Insider allowed the use of anonymous sources "at any time for any reason", a practice which many media outlets prefer to avoid or at least indicate why a source is not identified.[34][35] According to the World Association of Newspapers and News Publishers, Business Insider gave SAP "limited editorial control" over the content of its "Future of Business" section اعتبارا من 2013.[36] The website publishes a mix of original reporting and aggregation of other outlets' content.[37][38] Business Insider has also published native advertising.[39]

Reception

In January 2009, the Clusterstock section appeared in Time's list of 25 best financial blogs,[40] and the Silicon Alley Insider section was listed in PC Magazine's list of its "favorite blogs of 2009".[41] 2009 also saw Business Insider's selection as an official Webby honoree for Best Business Blog.[42]

In 2012, Business Insider was named to the Inc. 500. In 2013, the publication was once again nominated in the Blog-Business category at the Webby Awards.[43] In January 2014, The New York Times reported that Business Insider's web traffic was comparable to that of The Wall Street Journal.[44] In 2017, Digiday included imprint Insider as a candidate in two separate categories—"Best New Vertical" and "Best Use of Instagram"—at their annual Publishing Awards.[45]

The website has faced criticism for what critics consider its clickbait-style headlines.[46][47][48][49] A 2013 profile of Blodget and Business Insider in The New Yorker suggested that Business Insider, because it republishes material from other outlets, may not always be accurate.[50]

In 2022, Insider won the Pulitzer Prize for Illustrated Reporting and Commentary for its reporting on the Uyghur genocide.[51][52]

References

  1. ^ أ ب Spangler, Todd (سبتمبر 29, 2015). "Germany's Axel Springer Buys Business Insider in $343 Million Deal". Variety. Archived from the original on أبريل 27, 2019. Retrieved يوليو 20, 2018.
  2. ^ أ ب Goldfarb, Jeffrey (سبتمبر 29, 2015). "Axel Springer Pays Very Generous Price for Business Insider". The New York Times (in الإنجليزية الأمريكية). ISSN 0362-4331. Archived from the original on فبراير 17, 2018. Retrieved ديسمبر 25, 2020.
  3. ^ Blodget, Henry (فبراير 2021). "'Business Insider' has simplified its name. Now we're just 'Insider'!". Business Insider. Retrieved فبراير 11, 2021.
  4. ^ أ ب Somaiya, Ravi; Clark, Nicola (سبتمبر 29, 2015). "Axel Springer to Acquire Controlling Stake in Business Insider". The New York Times (in الإنجليزية الأمريكية). ISSN 0362-4331. Archived from the original on ديسمبر 26, 2020. Retrieved ديسمبر 25, 2020.
  5. ^ "Leading Digital Publisher Axel Springer Acquires Business Insider". Axel Springer SE. سبتمبر 29, 2015. Archived from the original on نوفمبر 6, 2017. Retrieved سبتمبر 29, 2015.
  6. ^ "Welcome To Business Insider". Business Insider. أبريل 23, 2013. Archived from the original on أبريل 23, 2013. Retrieved نوفمبر 18, 2016.
  7. ^ Foremski, Tom (سبتمبر 26, 2011). "Here's why news sites 'over aggregate'". ZDNet (in الإنجليزية). Archived from the original on ديسمبر 25, 2020. Retrieved ديسمبر 23, 2020.
  8. ^ Sweney, Mark (نوفمبر 4, 2014). "Business Insider launches UK edition". The Guardian (in الإنجليزية). Archived from the original on ديسمبر 25, 2020. Retrieved ديسمبر 23, 2020.
  9. ^ Gold, Hadas (فبراير 28, 2014). "Business Insider expanding to London". Politico (in الإنجليزية). Archived from the original on ديسمبر 26, 2020. Retrieved ديسمبر 26, 2020.
  10. ^ أ ب Southern, Lucinda (سبتمبر 17, 2020). "'We're about hiring journalists': Insider Inc. launches third global news hub in Singapore". Digiday (in الإنجليزية الأمريكية). Archived from the original on يناير 3, 2021. Retrieved يناير 3, 2021.
  11. ^ Kludt, Tom (أبريل 29, 2016). "Here's what Business Insider employees just said about why people are leaving". CNNMoney. Archived from the original on أكتوبر 21, 2020. Retrieved ديسمبر 25, 2020.
  12. ^ Tani, Maxwell (نوفمبر 1, 2018). "Business Insider Staffers Can Never Say Anything Bad About the Company Ever Again". The Daily Beast (in الإنجليزية). Archived from the original on نوفمبر 8, 2020. Retrieved ديسمبر 25, 2020.
  13. ^ Edmonds, Rick (يناير 15, 2020). "Business Insider grew in 12 years to a monster digital enterprise. Now CEO Henry Blodget has plotted a new wave of expansion" (in الإنجليزية الأمريكية). Poynter Institute. Archived from the original on ديسمبر 31, 2020. Retrieved ديسمبر 27, 2020.
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  15. ^ Fischer, Sara (أكتوبر 29, 2020). "Insider Inc. buys majority stake in Morning Brew in all-cash deal". Axios (in الإنجليزية). Archived from the original on ديسمبر 31, 2020. Retrieved ديسمبر 27, 2020.
  16. ^ أ ب "The 2022 Pulitzer Prize Winner in Illustrated Reporting and Commentary". Pulitzer.
  17. ^ Azim, Fahmida; del Col, Anthony; Adams, Josh (ديسمبر 28, 2021). "How I escaped a Chinese internment camp". Business Insider.
  18. ^ "Bangladeshi-born illustrator and storyteller Fahmida Azim wins Pulitzer Prize". The Business Standard. Bangladesh. أغسطس 22, 2022.
  19. ^ "Fahmida Azim unpacks her illustration of Uyghur experiences in Chinese internment camps". The Daily Star. أكتوبر 1, 2022.
  20. ^ Schonfeld, Erik (مارس 7, 2011). "Business Insider Turns A$2,127 Profit On $4.8 Million in Revenue". TechCrunch. Archived from the original on أبريل 27, 2019. Retrieved يونيو 25, 2017.
  21. ^ Foremski, Tom (مايو 29, 2012). "The rise of the 17-hour journalist..." ZDNet (in الإنجليزية). Archived from the original on ديسمبر 31, 2020. Retrieved ديسمبر 27, 2020.
  22. ^ أ ب Grueskin, Bill; Seave, Ava; Graves, Lucas (2011). The Story So Far: What We Know About the Business of Digital Journalism (in الإنجليزية). Columbia University Press. pp. 99. ISBN 978-0231500548.
  23. ^ Hagey, Keach (يوليو 29, 2012). "Henry Blodget's Second Act". The Wall Street Journal. Archived from the original on أبريل 13, 2019. Retrieved نوفمبر 9, 2015.
  24. ^ Kiss, Jemima (أبريل 5, 2013). "Amazon's Jeff Bezos leads $5m investment in Business Insider". The Guardian (in الإنجليزية). Archived from the original on ديسمبر 25, 2020. Retrieved ديسمبر 23, 2020.
  25. ^ Peterson, Andrea (أغسطس 5, 2013). "What happened when Jeff Bezos invested in Business Insider? More journalism". The Washington Post (in الإنجليزية الأمريكية). ISSN 0190-8286. Archived from the original on ديسمبر 26, 2020. Retrieved ديسمبر 26, 2020.
  26. ^ Moses, Lucia (يناير 28, 2014). "Business Insider Has Ambitious Paid Content Plans". Adweek (in الإنجليزية الأمريكية). Archived from the original on أكتوبر 25, 2019. Retrieved ديسمبر 26, 2020.
  27. ^ Alpert, Lukas I. (يوليو 27, 2015). "Business Insider Broadens Ambitions With New Tech Site". The Wall Street Journal. Archived from the original on أبريل 27, 2019. Retrieved أغسطس 4, 2017.
  28. ^ Mullin, Benjamin (ديسمبر 14, 2017). "Business Insider Inc. Drops 'Business' From Its Name as Company Broadens Coverage, Distribution". The Wall Street Journal. Archived from the original on أبريل 13, 2019. Retrieved يوليو 20, 2018.
  29. ^ Alpert, Lukas I. (أكتوبر 24, 2016). "Business Insider Launches Markets Data Site With Help From Axel Springer". The Wall Street Journal (in الإنجليزية الأمريكية). Archived from the original on مايو 6, 2019. Retrieved أغسطس 1, 2019.
  30. ^ Greenwald, Glenn (مارس 30, 2017). "Why Has Trust in Media Collapsed? Look at Actions of WSJ, Yahoo, Business Insider and Slate". The Intercept (in الإنجليزية). Archived from the original on ديسمبر 31, 2020. Retrieved ديسمبر 27, 2020.
  31. ^ Holiday 2012, p. 188.
  32. ^ Holiday 2012, pp. 188–189.
  33. ^ Holiday 2012, p. 233.
  34. ^ Smith, Sydney (سبتمبر 9, 2011). "Business Insider Will Give Anyone Anonymity?". iMediaEthics (in الإنجليزية). Archived from the original on أكتوبر 20, 2020. Retrieved ديسمبر 25, 2020.
  35. ^ Myers, Steven (سبتمبر 8, 2011). "Business Insider: 'We will grant anonymity to any source at any time for any reason'" (in الإنجليزية الأمريكية). Poynter Institute. Archived from the original on ديسمبر 31, 2020. Retrieved ديسمبر 27, 2020.
  36. ^ Tjaardstra, Nick (يوليو 29, 2013). "Business Insider gives sponsor limited content control; is it ethical?" (in الإنجليزية الأمريكية). World Association of Newspapers and News Publishers. Archived from the original on ديسمبر 27, 2020. Retrieved ديسمبر 27, 2020.
  37. ^ Manjoo, Farhad (مايو 24, 2012). "Business Insider Is Loud, Ugly—and Brilliant". Slate (magazine) (in الإنجليزية). Archived from the original on ديسمبر 31, 2020. Retrieved ديسمبر 27, 2020.
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  44. ^ Carr, David (يناير 26, 2014). "Ezra Klein Is Joining Vox Media as Web Journalism Asserts Itself". The New York Times. Archived from the original on فبراير 16, 2015. Retrieved ديسمبر 26, 2014.
  45. ^ "Business Insider's social-first Insider is up for Best New Vertical for this year's Digiday Publishing Awards – Digiday". Digiday (in الإنجليزية الأمريكية). فبراير 7, 2017. Archived from the original on أبريل 27, 2019. Retrieved فبراير 9, 2017.
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  50. ^ Auletta, Ken (أبريل 8, 2013). "Business Outsider". The New Yorker. Archived from the original on ديسمبر 23, 2018. Retrieved يناير 23, 2016. Intrinsic to this conversation is speed; if the facts or conclusions turn out to be wrong, they can be fixed later.
  51. ^ "Fahmida Azim, Anthony Del Col, Josh Adams and Walt Hickey of Insider, New York, N.Y." The Pulitzer Prizes (in الإنجليزية). مايو 9, 2022. Retrieved مايو 9, 2022.
  52. ^ Robertson, Katie (مايو 9, 2022). "Pulitzer Prizes Spotlight Jan. 6 Capitol Riot and Mideast Air Wars Coverage". The New York Times (in الإنجليزية الأمريكية). ISSN 0362-4331. Retrieved مايو 11, 2022.

Works cited

External links

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